Tips To Maximize Digital Marketing For Business Progress
But it's not as easy as it seems, because businesses need to learn how to optimize digital marketing to succeed. The reason is that along with the development of the internet from year to year, the habits of internet users in Indonesia and even the world are increasingly varied. For that, for business people, see the explanation on how to optimize digital marketing for the progress of your business below!
Optimizing SEO Method
SEO or Search Engine Optimization, is an effort made to increase company website traffic in order to get more visitors. Although it looks trivial, it seems that SEO is effective in making the company's website rank first in search engines. So that later product sales can increase dramatically along with the increase in the number of potential customers.
Doing a Campaign in the Internet World
Campaigns are needed to build public brand awareness, so that later they will be interested in buying your product. The campaign itself is a structured and directed marketing activity to strengthen product information, and can be done through social media or the company's website.
However, if viewed based on the habits of internet users in Indonesia, it is better to do a campaign through social media first. You can carry out campaigns by raising useful themes such as raising social topics that are currently popular, linking products with certain activities, to offering various interesting promos.
Leveraging Big Data
Big data is analytical data collected automatically by internet service providers. This data contains the behavior of its users, both on social media and search engines. So you can take advantage of big data in digital marketing to find out how consumers behave.
Of all the products offered, which products are the most wanted and needed by consumers. It is hoped that by utilizing this analytical data, businesses can categorize campaigns for a more targeted and specific audience.
Collecting Content Assets
Talking about content presentation, you also need to prepare content assets that can help identify audience needs and add added value to your promotional platform. Create content assets that contain videos, images, infographics, logos, podcasts, and other things related to components that need to be added on social networks or company websites.
Embedding a Call To Action Strategy
Have you ever heard of a call to action or CTA strategy? This marketing method utilizes persuasive statements designed to get potential customers to respond directly to sellers.
For example, “Today only, up to 70% discount on all items”, “Get an attractive offer here”, “Limited promotion, get it right here”, and other sentences that can attract a response from potential buyers. The goal of this strategy is to get more clicks.
Don't Forget to Evaluate and Revise Strategy!
The main key to digital marketing is to always follow developments, because this marketing strategy is dynamic and can change the 'rules' at any time. For this reason, it is very important to evaluate and revise the strategy, so that the methods used remain up to date and relevant.
Some of the metrics below can be used to evaluate various types of campaigns, ranging from number of visits, cost per conversion, cost per visit, click-through rate, duration on site, number of comments, and more.
Those are tips to maximize digital marketing for business progress. For those of you who need digital marketing or SEO services, Stucel is the right answer to maximize the marketing of your business, company, and organization. Established since 2005, stucel.com has been trusted by dozens of well-known clients throughout Indonesia.