Understanding Bounce Rate On Websites And How To Lower It

Already have a website, but you don't have any interaction with your website visitors? It could be that the quality of your website still needs improvement so that visitors are reluctant to come, or even worse, your website is difficult for them to find. For that, you need to do a thorough check of your website's performance, including understanding the bounce rate on your website and how to lower it.

Understanding Bounce Rate on Websites and How to Lower It

As someone who is running a business, you certainly try to maximize all the opportunities that exist, including doing promotions online. One thing that can be done so that online promotions run as you wish, you can optimize your business website, one way is by lowering the bounce rate.

A high bounce rate indicates there is a problem with your website. Therefore, you need to find the cause so that it can be fixed immediately. Then, what is the bounce rate? Is it important for your website?

• Definition of Bounce Rate

In simple terms, the bounce rate is a percentage of visitors who come to your website and leave it without opening another page or interacting with it. Simply put, a web page can be analogous to a product stand at an exhibition. There are visitors who come, but he just looks around without having any interest in the products displayed. This condition is certainly a bad condition and must be addressed immediately. Because if it continues, your website's performance will get worse and your efforts to promote online will be in vain.

• Easy Ways to Lower Bounce Rate

When you know the bounce rate function on your website, now is the time to maximize it. The trick is to reduce the bounce rate as small as possible. Here are some ways you can do it.

• Optimize Page Load Speed

The loading speed of a web page is one of the main factors that influence a visitor's decision, whether to wait until the page opens or immediately move to another website. For that, you as a website owner not only consider an attractive appearance, but also have to pay attention to the speed when the web page is opened.

What often happens is that the appearance of a website filled with various supporting plugins becomes heavier, affecting load speed. Suggestion, check the plugins and website templates that you are using and optimize them so they can have a loading speed that can keep visitors coming to your website.

• Create Content in an Easy-to-Read Format

The quality of the content is the next reason that affects the bounce rate on the web soaring high. Content that is created without paying attention to quality will make readers less comfortable to linger on your website, thereby reducing the value on the content page displayed.

In order not to experience this, you should provide content in an easy-to-understand format. You can use headings, interesting images, and articles in the form of lists that are neat and comfortable to enjoy. If you can fulfill these requirements, it could not only improve the quality of your website, but also make visitors happy to recommend your website to others.

• Use Clear CTA

Insert a clear call to action (CTA) on the content page. This is so that visitors know what steps to take if they are interested in the articles that you present. For example the sentence "read more" to direct the reader to open the page as a whole. Another example, a CTA in the form of the sentence “buy now” to direct visitors to the product order page.

The use of a clear CTA can help visitors more easily interact with your web pages. The longer they surf your web, the more they can increase page time and lower the bounce rate.

• Website Display Mandatory Mobile Friendly

Please note that visitors do not only use personal computers or laptops to browse your website, but many also use smartphones. Therefore, you must consider the appearance of a mobile friendly website.

Presenting a mobile friendly web interface not only makes visitors feel more at home on your website, but it is also favored by search engines which make it easier to crawl.

• Avoid Excessive Use of Pop-ups

Websites that have a lot of traffic usually have the potential to make money. For example, by serving pop-up ads or ads that appear after a while the visitor is on the website. Sometimes, pop-up displays are also often displayed for user navigation needs and notifications to visitors to continue interaction, but pop-ups actually cover the content. So the use of pop-ups like this should be avoided.

Using excessive pop-up displays will make visitors uncomfortable, so they will even leave your business website faster. This is of course very influential on the bounce rate as well as can be very detrimental because there is no conversion from the visits they make.

Those are some ways to lower the bounce rate that can be done. The goal, of course, is to make your website more optimal. Immediately evaluate the website as a whole, then make improvements so that the web's performance is maximized.